Project Background
In early 2018 Canadian developer Harry Stinson purchased the Adams Mark Hotel along the downtown Buffalo waterfront. Included in the multi-million dollar renovation was a new hotel outdoor signage design to differentiate the property from others in the neighborhood.
Key Challenges in Hotel Outdoor Signage Design
The developer presented the design team with a number of objectives in this new design project:
- Provide a "classic" look that differentiated the hotel from others in the neighborhood.
- Help establish the new brand within the Buffalo community.
- Ensure brand visibility from the neighborhood and the nearby elevated highway.
Solution: A New Hotel Outdoor Signage
The final hotel outdoor signage solution combined several design elements to highlight the Buffalo Grand's new brand, including:
- A solid metal cabinet with a routed cutout face with white illuminated acrylic backing leveraging a classic typeface logo.
- Two rows of marquee-style lighting which provide a motion effect similar to a classic movie marquees.
Outcome
The new outdoor hotel signage installation was completed in the Fall of 2018, and was featured in Buffalo Business First on December 20, 2018.
The result: a bold and highly visible sign that elevated the hotel’s presence, reinforced its brand identity, and created a landmark along Buffalo’s downtown waterfront.
Inspired by the Buffalo Grand Hotel project? Contact Flexlume today to explore custom hotel outdoor signage solutions that make your brand stand out.
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