In early 2018 Canadian developer Harry Stinson purchased the bought the Adams Mark Hotel along the downtown Buffalo waterfront. Included in the multi-million dollar renovation was a new sign design to differentiate the property from others in the neighborhood, both inside and out.
The developer presented the design team with a number of objectives in this new design:
To provide a "classic" look that differentiated the hotel from others in the neighborhood.
To help establish the new brand within the Buffalo community.
To present the new brand visibly within the neighborhood and from the nearby elevated highway.
A signage combined several different design elements to highlight the Buffalo Grand's new brand, including:
A solid metal cabinet with a routed cutout face with white illuminated acrylic backing leveraging a classic typeface logo.
Two rows of marquis lighting which provide a motion effect similar to a classic movie marquis.