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Buffalo Grand Hotel

Project Background

In early 2018 Canadian developer Harry Stinson purchased the bought the Adams Mark Hotel along the downtown Buffalo waterfront.  Included in the multi-million dollar renovation was a new sign design to differentiate the property from others in the neighborhood, both inside and out.

Key Challenges

The developer presented the design team with a number of objectives in this new design:

  • To provide a "classic" look that differentiated the hotel from others in the neighborhood.
  • To help establish the new brand within the Buffalo community.
  • To present the new brand visibly within the neighborhood and from the nearby elevated highway.

Solution Proposed

A signage combined several different design elements to highlight the Buffalo Grand's new brand, including: 

  • A solid metal cabinet with a routed cutout face with white illuminated acrylic backing leveraging a classic typeface logo.
  • Two rows of marquis lighting which provide a motion effect similar to a classic movie marquis.

Buffalo Grand Hotel Marquis Sign Design Rendering 12e


The new signage installation was completed in the Fall of 2018, highlighted in a broader article discussing the hotel in Buffalo Business First on December 20, 2018

Buffalo Grand Hotel - Cabinet Sign with Marquis Lights





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