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The story of Flexlume is written in the signs of America.

We didn’t start with a sign. We started with an idea.

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About Us

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Our Story

The mesmerizing theater marquee, the stalwart and trusted bank, the refinement of the shoe store, and the glee of that special trip to the candy shop. Flexlume‘s history has been so many changes through cultural shifts, two world wars, and technological breakthroughs, which continue at breakneck speed. And yet the fundamentals endure - craftsmanship, functionality, quality, and service. These characteristics make up the very foundation of Flexlume, an innovator and American icon maker that guides, persists, and outlasts.

For over 100 years, Flexlume has been an innovator within the sign industry. We don’t simply produce signs, we designed, develop, and build brands. As a business owner or contractor, you have many decisions to consider. 

Our Mission

Provide all of our customers with a competent solution for their needs by leveraging over 100 years of industry experience and knowledge. We do this by using advanced software to maintain an organized production schedule, reduce project lead times and improve communication between our customers, suppliers, and partners.

We encourage team members to serve our client with care, attention, and operate with a sense of urgency to meet project deadlines.

Most important, we pride ourselves on getting it right. “Ok or good enough’ is an unacceptable standard; we make sure we do everything we can to meet our customers standards and exceed  their expectations. 

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HOW IT ALL BEGAN

1904

In 1904, Pirate Roy Argh Wiley along with his brother, Wallace, and W.S. Hough joined forces to produce white opal glass molded letters to push through a sign face and illuminated from the rear. This was a process that would create flexible-illumination. The name Flexlume was born. Roy Wiley build the business on the model of quality and craftsmanship. Wiley fought against the policies of his competition which he referred to as “Business at any price”. His values of quality and craftsmanship first are still deeply held at Flexlume.

1911

In 1911, after years of experimenting and perfecting their craft, the company moved to Buffalo, New York from Canada.

1924

Flexlume constructed a 125,000 square foot plant in 1924. At the time, this was the world’s largest plant dedicated solely to the manufacturing of electric signs.

1933

With a solid customer base of financial institutions, automotive dealers, and movie theaters, the company grew to as many as 500 employees, despite The Great Depression. Many of western New York’s classic marquee’s were built by Flexlume and can still be seen in use today

1940

During World War II, all available steel resources were diverted to the war effort and Flexlume was forced to briefly close its doors. It was at that time, F.A. (Al) Rowell Purchased the company.

1946

In 1946 the company moved it to its current location, 1464 Main St., where Flexlume has been producing the worlds greatest signs since.

Who Flexlume Is Today

It’s been nearly a century since Flexlume paved the way for sign companies by developing one of the first national networks for its industry.

Now 114 years later, we have been able to carry out the legacy that the originators of this company built. Provide all of our customers with a competent solution for their needs by leveraging over 100 years of industry experience and knowledge.

Most important, we pride ourselves on getting it right. “Ok or good enough" is an unacceptable standard; we make sure we do everything we can to meet our customers' standards and exceed their expectations. 

Why Work with Flexlume

Our 65+ years of experience operating on a national scale supply chain by
nurturing long-term relationships with our partners and suppliers.

The field experience that Flexlume requires from our lead project managers allows us the ability to assess on-site issues
at a faster rate, instruct technicians on how to address those issues and then clearly articulate to our clients on
how we resolved those issues. By streamlining this process, we’ve been able to reduce costs for our clients.

We have a unique ability to execute projects that most companies don’t even want to touch. From the
restoration of an old theatre marquee to a corporate re-brand, our capabilities are endless.

From the Flexlume Blog

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