Project Background
With the advent of the new year the owners of Wellness Park Pharmacy began a rebranding initiative designed to showcase new product offerings, highlight promotions, and strengthen their visibility within the local community. This rebranding effort included a refreshed logo and a new pharmacy signage solution that could incorporate digital messaging capabilities.
The goal was not only to modernize their image but also to ensure that the signage could communicate effectively with both existing patients and passersby in a busy downtown district.
Challenges
This project came with a distinct set of challenges for the team:
- The Pharmacy is located in a downtown neighborhood with limitations for signage footprints.
- The existing signage needed to be removed without damaging the classic brick facade
- The client wanted to maximize the size of a digital message center while establishing a substantial presence for their new logo.
These challenges called for a custom pharmacy signage solution that balanced technical installation with both brand visibility and community considerations.
Solution
Flexlume partnered with Cirrus to incorporate a 9mm digital message center into the center of a custom cabinet blade sign. The cabinet featured custom routed openings allowing lit custom vinyl panels to show through, allowing the new Wellness Park Pharmacy logo to shine brightly up and down Buffalo Avenue.
Outcome
The custom pharmacy signage was completed on time and on budget, and continues to help Wellness Park Pharmacy to introduce themselves, their product offerings and promotions to the many passersby and residents of Buffalo Avenue.
|
Wellness Park Pharmacy has been serving the community of Niagara Falls since 2017. Being a community staple, they've proudly taken on the role of improving Niagara Falls's healthcare by providing fast, personalized service, and a welcoming environment. They strive to make every customer experience a great one. At their pharmacy, they view your family as their family. Their friendly staff is dedicated to ensuring that you receive expert care on every visit.
The Wellness Park Pharmacy project demonstrates how rebranding can elevate visibility, engage the local community, and reinforce brand identity.
