Project Background
In early September 2016 Nissha Printing, a Japanese industrial technology company acquired Graphic Controls Holdings, Inc. as part of their strategic entry into the U.S. medical device manufacturing market. Their strategy involved the development of a new business unit and its accompanying brand, Nissha Medical Technologies, with a Buffalo, NY location located at 400 Exchange Street. This required a comprehensive corporate sign solution.
Key Challenges
The Buffalo location consists of a large development and logistics facility requiring a combination of branding and wayfinding signage. The particular challenges included:
- Timing...the acquisition required a speed transition to the new brand to accelerate the new brand's presence in the community.
- The new brand had to be presented boldly and elegantly, in keeping with the Nissha corporate branding standards.
- The comprehensive corporate sign package required installation on the building and the grounds with minimal disruption to operations.
Solution Proposed
The Nissha Medical corporate sign package consisted of a mix of different sign types, including:
- A custom metal monument sign with push through vinyl faced acrylic letters, custom routed in the custom Nissha fonts, configured to take advantage of the existing sign foundation and power supply.
- Two sets of channel letters were produced on a raceway to highlight the elevated glass entryway to the building.
Outcome
The new corporate sign installation was completed in the Fall of 2016, on time and on budget, enabling Nissha Medical Technologies to complete their transition from Graphic Controls.
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