Signage Case Studies | Flexlume

Pub Signage for Caputi's Sheridan Pub | Flexlume

Written by Jeremy Reynolds | Aug 2, 2021, 5:18:55 PM

Project Background

Spring 2021 saw the transition of Caputi's Sheridan Pub to the next generation of the family, while simultaneously emerging from the pandemic.  The question was, how to make what was old feel new again and welcome both new and old customers looking for a great meal and/or a night out. The answer combined the addition of a new pizzeria inside with bright new pub signage outside, promoting both the restaurant's history and its new offerings along Sheridan Drive.

Key Challenges

This pub signage project needed to preserve the strongest elements of Caputi's existing brand while refreshing the restaurant's image and drawing attention to its new offerings.

  • Brand Preservation: The existing colors and logo needed to remain recognizable while being refreshed and enhanced.

  • Bold, yet Approachable Design: The owners wanted signage that felt unique, visually appealing, and inviting without becoming overdone.

  • Existing Awning Conditions: The building's awning showed signs of wear but still served both aesthetic and functional purposes.

  • Complex Installation: The angled building facade required a secure custom mounting solution for the new signage.

Solution Proposed

The solution proposed combined several different components which each deployed particular creativity to boldly present the company's brand and highlighted product offerings to visitors and passersby on Sheridan Drive.  The specific solution included:

  • A 16' x 8' custom cabinet with push-through acrylic lettering internally lit, custom paint and vinyl matched to the company's
    brand standards, mounted vertically using a custom angle iron frame.
  • Product offerings presented with a "neon look" created with custom embedded LED letters which produce a bold and unique glow when lit.
  • A pole-mounted Cirrus Digital Message Center to promote special offers and new menu items to travelers along Sheridan Drive

 

Outcome

The combination of custom pub signage, LED lighting, and digital messaging helped Caputi's stand out not only within their plaza on Sheridan Drive, but to everyone that passes by. The finished signage refreshed the restaurant's exterior while preserving the familiar identity longtime customers already knew. We hope you will enjoy their food as much as we enjoy playing a role in introducing you to it!

Looking for a Pub Signage Partner You Can Count On?

Contact Flexlume to learn how we help bars, pubs, and restaurants create custom signage that improves visibility, strengthens brand identity, and attracts more customers.


Testimonial

"Flexlume was extremely professional and accommodating during the entire process, from design to install, they were a pleasure to work with. Not to mention the final product looks better than we could have hoped for!"

Vinny Caputi - Owner, Caputi's Sheridan Pub

Caputi's Pub has been a Tonawanda neighborhood hangout since 1984, They have a great whiskey & beer selection that accompanies daily food specials, burgers, and woodfired pizza. It's a great place to grab some great food and drink with a laid back casual atmosphere.  Be sure to check out Caputi's at www.caputispub.com as well as follow their social media, CaputisSheridanPub on Facebook, CaputisPub on Instagram.