Project Background
Flexlume has partnered with 7-Eleven and Speedway for many years, supporting their gas station signage across Western New York and the northeastern United States. Before and after the 2021 acquisition of Speedway by 7-Eleven, our team has provided signage installation, rebranding, maintenance, repair, and fuel price sign services for locations throughout the region.
Key Challenges
Managing gas station signage across corporate and franchise locations requires consistent branding, fast response times, regulatory compliance, and seamless coordination across thousands of locations.
With over 14,000 locations between the 7-Eleven and Speedway brands the challenges are almost infinite, for both the company and their network of service providers. From the standpoint of supporting their rebranding and signage program, specific challenges include:
- Maintaining consistent brand standards across countless variations in location footprint, physical building structure, neighborhood aesthetics, zoning restrictions and more.
- Regulations regarding gas price signage are varied, but often stringent with substantial penalties for "pricers" that are inoperable or inaccurate, making timely service mission critical.
- With one of the most recognizable brands in the world, a quality presentation of that brand in every detail of a facility's signage is not optional.
- Integration with their vendor/project management systems is crucial to "crossing every T and dotting every I", and making sure each job is executed on the proper timeline and to 7-Eleven's & Speedways standards.
Solutions
Supporting a large gas station signage program requires a wide range of services. On any given day they might require assistance with:
- The update of all signage at a given location to align with their current brand standards, which requires a comprehensive interior and exterior sign package, to be installed with minimal disruption to a store that is virtually always open.
- A sign that has sustained damage from weather or a physical accident of some sort, which may or may not directly impact a location's operations.
- A digital fuel price sign which has failed, in part or completely, which must be diagnosed and repaired on a timetable which aligns with local state and municipal regulations, and before it impacts location revenue.
- New products, promotions and other notices which must be displayed promptly and qualitatively to maximize a given location's revenue opportunities.
Outcomes
Over the course of our partnership with 7-Eleven and Speedway, Flexlume has completed countless gas station signage projects across the northeastern United States. From complete rebrands and fuel price sign repairs to ongoing maintenance and service work, our team helps ensure locations remain compliant, operational, and aligned with brand standards.
Need Support for Your Gas Station Signage Program?
Whether you need signage rebranding, ongoing maintenance, or a multi-site signage rollout, Flexlume can help. Contact our team to discuss your gas station signage needs.