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Nickel City Cigars

Project Background

In early December of 2019, Nickel City Cigars owner Tommy Farrell approached Flexlume Sign Company to assist in the design and implementation of a complete interior and exterior sign package to support the Grand Opening  of their new cigar lounge on Franklin Street in Buffalo, NY.  The lounge will be producing cigars, serving craft beer, and will be a frequent location for a popular podcast.

Key Challenges

There were a number of challenges to be overcome with this particular project, not the least of which was timing.  The project had to be completed with no room for error in time for their Grand Opening.  Other specific challenges:

  • Signage had to present the company's logo in a manner consistent with their typography and to highlight the "nickel" metaphor.
  • An "old school" neon sign on the building facade had to be replaced and sufficient electrical supply provided for new signage.
  • All signage was custom and had to be manufactured and installed in 3 weeks.

Solution Proposed

A combination of LED-illuminated cabinet signs for the exterior, printed and cut vinyl graphics for the interior was proposed, including installation services for all.  The sign package included: 

  • A 28' long rectangular LED-illuminated cabinet sign with push-through acrylic lettering
  • (2) round LED-illuminated cabinet signs with translucent acrylic faces and cut vinyl graphics designed to present a classic aged appearance.


All of Nickel City's signs were manufactured and installed on time to support their Grand Opening.  Despite the pandemic the company continues to thrive through creative promotion while leveraging their new facility as often as they can.  Like everyone they are looking for brighter days when they can welcome back all of their regular visitors! 

Nickel City Cigars - Building Facade Sign Perspective Nickel City Cigars - Decorative Vinyl Wall Graphics
Nickel City Cigars - Building Facade Signage
Nickel City Cigars - Interior Cigar Brand Logo Graphics Nickel City Cigars - External Nickel Logo Sign


"It would be too easy to label Flexlume as a “A++++ Business”! That’s an understatement! As a small Veteran Owned Start-up business, it was important to use local companies with a strong 716 community presence; that is Flexlume! From start to finish Jeremy and his team/peers fought to beat every deadline, control cost, brainstorm with me and come up with a product and service that WENT BEYOND MY EXPECTATIONS! I can not recommend their services more! The ROI on their product/services remains unmeasurable."

Tommy  Farrell - Owner, Nickel City Cigars

About Nickel City Cigars - Nickel City Cigars is Buffalo’s top ALL Boutique Brand Premium Cigar Shop & Lounge. NCC offers a unique modern interpretation of today’s cigar lounge; an industrial feel with arcade games, coffee/espresso & soda bar (soon to be wine/whiskey/craft beer bar - Fall 2020). NCC offers memberships to utilize the space as a work co-op, it is perfect for wedding receptions, corporate & private events and more.  Check them out at www.nickelcitycigars.com.